| T O P I C R E V I E W |
| volkerc |
Posted - 12/06/2023 : 3:47:16 PM
TOYS FOR TOTS WINS HASBRO’S 100TH ANNIVERSARY FAN CHOICE
CAMPAIGN AND RECEIVES DONATION FROM ALAN HASSENFELD AND
THE HASSENFELD FAMILY FOUNDATION
HASBRO CHILDREN'S HOSPITAL, GAMES FOR CHANGE, AND ONE
TREE PLANTED ALSO RECEIVE SIGNIFICANT DONATIONS FROM THE
CAMPAIGN
(PAWTUCKET, RI) December 6, 2023 – In celebration of Hasbro’s 100th
anniversary, the leading toy and game company announced that Alan
Hassenfeld and The Hassenfeld Family Foundation would donate $1
million to four purposeful charities aligned with Hasbro’s
philanthropic strategy through its Centennial Fan Choice Campaign on
HasbroPulse.com. From September 22 to November 30, Hasbro’s passionate
fan base was given the opportunity to choose how the $1M was allotted
through voting online for each purchase they made on HasbroPulse.com.
Today, Hasbro is excited to announce the results of the fan vote,
revealing that Toys for Tots has won first place with a donation of
$400K, while Hasbro Children's Hospital takes 2nd place to receive
$300K, One Tree Planted snags 3rd for $200K and Games for Change came
in 4th place with $100K. The campaign was successful in drawing
34,000 fans who actively participated in voting. On December 6, for
Global Day of Joy, Hasbro’s company-wide day of service intended to
spread the joy of play through employee-led volunteer projects,
donations will officially be granted to the four charities, helping to
spread holiday cheer.
Toys for Tots is celebrating its 76th year as the nation’s flagship
children’s holiday nonprofit. The organization’s work empowers parents
and caregivers to be the heroes of their holiday, giving them toys
and games to take home to give to their children. Over the 76 years,
Toys for Tots has distributed 652 million toys, helping 291 million
children experience a happier holiday.
Hasbro has supported Toys for Tots for 27 years, donating a total of
more than 8.4 million toys and games over the course of their
partnership. The companies have also worked together for natural
disaster relief initiatives, such as for the hurricanes in Puerto
Rico, Louisiana and Florida, where they fulfilled special holiday toy
deliveries to communities in need. Additionally, Hasbro employees
actively engage with Toys for Tots by volunteering to sort toys and
games at warehouses in communities where Hasbro operates in Rhode
Island, Los Angeles and Seattle.
Watch Alan Hassenfeld congratulate Toys for Tots in a video message
here.
"This year has been a monumental celebration for Hasbro's 100th
anniversary, and it's truly special to see our fans actively
participate in making a positive impact," said Alan Hassenfeld. "I
want to thank our loyal fans for making their voices heard and showing
that we all can make a difference in making our communities and the
world a better place. These are all exceptional organizations, and I'm
thrilled to contribute to their ongoing individual missions to tackle
issues near and dear to me and my family's hearts."
“For 100 years, Hasbro has been dedicated to its mission of creating
meaningful products that ignite the joy and exhilaration of play,”
said Chris Cocks, Chief Executive Officer at Hasbro. “Special thanks
to Alan Hassenfeld and the Hassenfeld Family Foundation for their
generous donation and for being the driving force behind Hasbro's
purpose-driven approach. I am excited to join Alan and our employees
worldwide today in our company-wide Global Day of Joy, a day of
philanthropic service, as we continue to work towards fulfilling our
mission."
“We congratulate Hasbro in their 100th year in being the world’s
leader in play”, said Lieutenant General Laster, U.S. Marine Corps
(Retired), CEO of Marine Toys for Tots Foundation. “For 27 years,
Hasbro has been an instrumental and valued partner helping Toys for
Tots reach millions of children year after year. We are excited to be
the winner of Hasbro’s Centennial Fan Choice Campaign and grateful
for the Hassenfeld family’s generous support”. Laster concluded,
“Hasbro’s community service goals certainly align with those the
Marine Corps has promoted for over 75 years through our Toys for Tots
Program and we couldn’t be more proud to be partners. With their
generous support, we will be able to fulfill the holiday dreams of
millions of children, who otherwise might be forgotten."
Established in 1944 and based in Providence, Rhode Island, The
Hassenfeld Family Foundation is a nonprofit organization focused on
supporting individuals committed to the public welfare of Rhode
Island’s citizens through outstanding service in its state, local, and
nonprofit agencies.
Founded by the Hassenfeld brothers in 1923, Hasbro has been creating
fond memories for generations of children and their families, one
game, one toy, one story at a time. The Hassenfeld visionaries
believed in doing good things and making the world a better place, and
100 years later, the company continues to be guided by that greater
purpose. Throughout Hasbro’s time, the company has launched dozens of
iconic brands that have not only persisted, but thrived, in media and
pop culture. Through MR. POTATO HEAD, G.I. JOE, TRANSFORMERS, MY
LITTLE PONY, MONOPOLY, PLAY-DOH, NERF, MAGIC: THE GATHERING, DUNGEONS
& DRAGONS and many more, Hasbro aims to continue its mission in
delivering captivating stories and play experiences for fans of all
ages, all around the world.
About Hasbro
Hasbro is a leading toy and game company whose mission is to entertain
and connect generations of fans through the wonder of storytelling
and exhilaration of play. Hasbro delivers engaging brand experiences
for global audiences through toys, consumer products, gaming and
entertainment, with a portfolio of iconic brands including MAGIC: THE
GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS,
PLAY-DOH and PEPPA PIG, as well as premier partner brands.
Hasbro is guided by our Purpose to create joy and community for all
people around the world, one game, one toy, one story at a time. For
more than a decade, Hasbro has been consistently recognized for its
corporate citizenship, including being named one of the 100 Best
Corporate Citizens by 3BL Media, one of the World’s Most Ethical
Companies by Ethisphere Institute and one of the 50 Most Community-
Minded Companies in the U.S. by the Civic 50. For more information,
visit https://corporate.hasbro.com.
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